350 %

SEO Traffic Increased

5000 +

($) Worth of Enquiries

500 +

Paid Posts Enquiries

Introduction

Propaura is a real estate website managed by Manush Digitech that provides a platform for buyers and sellers to publish their properties online for free. Apart from online properties, it also offers real estate news and information for it’s subscribers.

Problem Statement

The main goal of Propaura was to increase it’s organic visitors from SEO and generate more inquiries for sponsored guest posts, which is it’s primary revenue model.

However, for a website with no traffic or authority, getting sponsored posts inquiries was a challenge.

How Manush Digitech Helped

via SEO

via Search Engine Optimization

We divided the SEO tasks for Propaura into the following steps:

  1. Keyword Research
  2. Optimization of Pages as per the keywords
  3. Landing page to generate guest posts enquiries
  4. Building high-quality backlinks to increase the authority of the domain

Keyword Research

To generate sponsored guest posts enquiries, we first had to build a strong foundation of Propaura as a real estate platform and researched relevant keywords.

keywords for propaura

Optimization of Pages

Once we built the pages around the researched keywords, we optimized them as per the on-page SEO guidelines.

page optimization

Landing page to generate guest post enquiries

We then built a landing page with a contact form to generate sponsored posts enquiries and optimized the page for “write for us” keywords.

landing page

Building high-quality backlinks

From a domain authority of 0, we managed to increase the domain authority of Propaura to above 15 within a span of six months of high-quality link building. We also released a PR about propaura accepting guest posts.

link building for propaura

Click on the Results tab to check our the SEO Results for Propaura

Results

Results

From 128 organic visitors per month, the organic traffic of Propaura increased to 580 organic visitors per month within 8 months of SEO optimization.

organic traffic generated

This was a 350% increase in organic traffic.

Propaura also started to generate hundreds of sponsored guest post inquiries every month, with each sponsored post valued at $10 – $50.

Total Enquiries Generated within this duration was more than 500 (screenshot below).

sponsored posts inquiries generated

Therefore, the value generated for Propaura with our SEO services was:

500 * $10 = $5000+

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real estate seo case study

Project Details

  • Project Name: Propaura
  • Target Location: India, US
  • Project Year: 2022
  • Avg. CLTV: $10 - $50
  • Value Generated: $5000+
  • Services Offered: SEO