Twachham is a skincare brand that specializes in producing 100% natural face ubtan and body scrub products.
Twachham lacked online presence, which in todays world is crucial to maintain a brand’s image, specially in the skincare industry.
They also needed to generate product inquiries from potential customers in the B2B and B2C segments.
After the launch of brand and the creation of social media accounts, we contacted some influencers in the skincare industry and collaborated with them by offering our products for free. As a result, 3 influencers agreed to publish a reel and tag in the collaborated post.
As soon as the brand was launched, we interviewed the founder of Twachham and published a press release to give a boost to the brand image.
Below is the screenshot of the PR.
The brand had 17 inquiries from the Hotel Managers and owners.
The total amount spent for B2B inquiries was INR 2964, making the CPL – INR 175.
Offered Products Value: INR 700
Avg. CLTV: INR 7000 (Products Value * 10 Hotel Rooms)
Value of B2B Leads: 7000 * 17 = INR 119000
For B2C, the brand generated 47 inquiries.
The total amount spent was INR 4000, making the CPL – INR 85
Avg. CLTV: INR 350 (One product)
Value of B2C Leads: 350 * 47 = INR 16450
Increased Enquiries: The Facebook ads campaign generated 50+ inquiries on their business WhatsApp, which resulted in potential sales opportunities.
Higher Engagement: The Instagram grid maintenance helped increase engagement with potential customers, resulting in a more loyal follower base.
Humanized Brand: The video testimonials helped humanize the brand and showcased the effectiveness of their products, resulting in higher trust and credibility among potential customers.
Overall, our solutions helped Twachham achieve their goals and establish a strong brand presence in the skincare industry.
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via Social Media
via Social Media Marketing
We started by created social media accounts for Twachham, and published a post every alternate day, followed by a skincare quote with proper hashtag research. This created an attractive Instagram Feed, giving a boost to the brand’s image online, and helped reach potential followers organically.
Lead Generation
Twachham’s customers were divided into B2B and B2C.
For B2B, we targeted hotel owners and managers(for bulk orders).
For B2C, we targeted the local consumers with an attractive offer.
B2B Ad Copy and Results
B2C Ad Copy and Results