350 +

Leads Generated

20,000,00 +

Value (in INR)

Introduction

Atul Mathur is an Indian actor and acting coach who is based in Mumbai, India. He has trained numerous famous Indian actors, such as Vicky Kaushal, Arjun Kapoor, Varun Dhawan, and many others. Atul has also appeared in various Bollywood movies and TV series, and has built a strong reputation as one of the finest acting coaches in the city. He now runs his own acting school in Mumbai.

Problem Statement

Despite being one of the top acting trainers in the city with a great reputation in the acting industry, Atul struggled to maintain an online presence and attract more acting students through the internet. He aimed to expand his reach within Mumbai and connect with aspiring actors who are seeking a career in the field. This is where Manush Digitech stepped in to assist him.

How Manush Digitech Helped

via Social Media

via Social Media Marketing

Atul already had a Facebook and Instagram page for his acting classes, but we helped him keep his social media feed active by regularly creating creatives.

These creatives included his past work and celebrity interactions, which helped humanize his brand and added credibility for his followers.

atul mathur instagram feed with creatives

Generating Leads through Social Media

Atul regularly conducted acting workshops in Mumbai and wanted more students to enroll online.

We started out with understanding his goals. The USP here was amazing testimonials from big celebrities who happened to be ex-students of the client.

We helped Atul generate leads by creating ad copies based on the information provided, and sponsored ads targeting students interested in acting and living in Mumbai. Below are previews of some of the ad copies we generated.

  • atul mathur acting classes sponsored ad copy
  • atul mathur acting classes sponsored ad copy 2

Click on the results section to find out what happened next.

Results

Results

The campaigns for Atul Mathur’s Acting Classes resulted in obtaining 390 leads from potential acting students in Mumbai.

Below is the screenshot of the campaigns results:

campaign results

The total budget spent was INR 28,000, which resulted in a cost per lead of INR 72.

The average customer lifetime value (CLTV) for the workshop campaigns ranged from INR 5,000 to INR 10,000.

Therefore, the total value generated for Atul’s Acting Classes was:

Number of Leads * CLTV = INR 19,50,000 to INR 39,00,000 which was an excellent return on investment.

Become our next successful case study

Get in touch today

Consult us now and get a free roadmap. Get your questions answered, and become our next case study.
Consult now
acting classes digital marketing case study

Project Details

  • Project Name: Atul Mathur's Acting Gym
  • Target Location: Mumbai (India)
  • Project Year: 2021
  • Avg. CLTV: INR 5000 - 10000
  • Value Generated: INR 20L and above
  • Services Offered: Social Media Marketing