via Pay Per Click Marketing
We began by identifying the pain points of their customers, and requested that our client create an FAQ section to address their concerns.
We then improved certain aspects of the website and designed specific landing pages for the target cities, complete with contact forms and FAQ sections.
To generate leads, we utilized Google AdWords. We conducted a profitable keyword research based on ROI, and crafted ad copies using exact match keywords.
After the first month, we analyzed the best performing keywords and used them as a part of growth hack, by stopping all the non-performing keywords.
The following are the results:
via Social Media
via Social Media Marketing
We created social media channels for the client to interact with their audience and promote their services. Through paid and organic methods, we managed to increase the client’s follower count.
However, due to the nature of the courier business, making their social media page engaging was a challenging task. Nevertheless, we accepted the challenge and developed engaging campaigns. Here are the results:
Lead Generation via Social Media
We created a social media funnel to filter the best leads that turned into customers. For this, we first launched a general campaign and then created a lookalike of the leads generated.