150 +

Visitors Generated

100000 +

(INR) Worth of Leads

Introduction

Travel Manush is a travel startup based out of Delhi, India focusing on affordable travel packages to Popular tourist destinations in India like – Manali, Goa, Leh etc.

Problem Statement

Travel Manush only had a small office in Delhi, and their primary source of leads were only the referrals they got from their existing customers. But due to no online presence, they were losing potential lead opportunities to their competitors. They never tried online marketing and didn’t even have a website to start with. That’s where Manush Digitech helped them.

How Manush Digitech Helped

via PPC

via Pay Per Click Marketing

We began by researching the best keywords for the travel agency under a CPC of INR 20.

Below are the keywords along with their results:

keyword research for travel agency lead generation

After the keyword research, we optimized the landing pages and implemented tawk.to plugin on the website for lead acquisition and live interaction with the website visitors.

We created some ad copies based on the tour packages and optimized them as per Google Ads guidelines.

 

ad copy 2ad copy adwords

 

After the campaign was launched, we regularly had to monitor the keywords and include negative keywords to optimize the results further.

Click on the results section to know more.

Results

Results

As a result, the agency received 180 clicks, and 17 leads, which each lead valued at a CLTV of an average of INR 10000, and above.

Below is the screenshot of the campaign’s results:

campaign results

Total Budget Spent was INR 3090

Average CPC was INR 17

Average CPL was INR 180

Total Leads Generated – 17

Therefore, the total value generated was CLTV * Leads = INR 117000

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travel agency lead generation case study

Project Details

  • Project Name: Travel Manush
  • Target Location: Gujarat, India
  • Project Year: 2019
  • Avg. CLTV: INR 10,000/-
  • Value Generated: INR 1,00,000/- and above
  • Services Offered: Google Ads